FALL 2017

Shop the latest fall fashions from our collections below.



A message from the owner

I’ve always loved helping people put outfits together, finding a way to compliment their style. So in March 2011 I opened Alice Blue, my idea of the perfect place for fashion.

My fascination with color was the inspiration for our name. “Alice Blue” came from a wonderful story about Theodore Roosevelt’s daughter, Alice. She commissioned a dress designed in the shade of blue that matched her eyes. That blue became “Alice Blue.”

Timeless fashion is our focus and Alice Blue reflects a chic, progressive taste with touch of southern style. You’ll find the clothing brands we carry definitely represent that theme.

I always like to say everything you find in our stores you can wear anywhere. You’ll find your entire wardrobe here.

Kim hobson




Located in eclectic North Chattanooga’s Riverview area, our store offers timeless fashion combined with current trend for smart and sophisticated styles.

Can’t make it during open hours? Or perhaps you’d like a more personal experience? We’d be happy to open up just for you. Get in touch to book a one on one appointment.

If you’d like news about upcoming events, sales and style tips, subscribe to our mailing list!



Alice Blue Boutique

1100 Hixson Pike #112, Chattanooga, TN 37405

See You Soon!



1100 Hixson Pike, Suite 112
Chattanooga, Tennessee 37405




M – F : 10 – 6
Sat : 11 – 5


Alice Blue Boutique

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